I’m looking for 5 residential roofing business owners who are ready to stop being the busiest employee in their own company.
Enrollment closes October 15 or when all 5 spots are filled.
If you’re still personally:
Trying to figure out where your next leads are going to come from
Trying to generate those leads yourself
Chasing leads once they come in
Calling and texting prospects
Trying to keep up with follow-up
Making confirmation calls
Dealing with cancellations and no-shows
Running sales appointments yourself
Following up on estimates that haven’t closed
Collecting and chasing payments
Dealing with customer issues
Doing the roofing work yourself or personally running your crews
Asking customers for reviews
Asking customers for referrals
...then the problem isn’t that you need to work harder.
The problem is your roofing company still depends on you to make too much of it happen.
You built a roofing company.
Now it’s time to actually run it like the owner.
AI Agents: Chain of Command helps you build an AI workforce around your residential roofing company so your business can generate opportunities, follow up, sell, deliver, and retain customers without everything depending on you.
And we start with the biggest constraint.
Our first target:
Within 30 days, get your first working AI Agent Chain of Command deployed around the biggest constraint holding back your roofing business.
Then we attack the next one.
And the next one.
The philosophy is simple:
Don’t deploy AI everywhere. Deploy it at the constraint.
We build your 12-Month Roofing Gameplan around:
Current monthly revenue
Target monthly revenue
Current customer volume
Customers needed to hit your goal
Current hours worked
Hours you actually want to work
Then we score the five departments of your roofing company:
Lead Generation
Lead Nurture
Sales
Operations & Delivery
Retention
Red. Yellow. Green.
Now we know where the bottleneck is.
That’s where your Chain of Command goes to work first.
You don’t need to become an AI expert.
You don’t need to learn prompt engineering.
And you definitely don’t need to personally manage 25 different AI agents.
You talk to Ace.
Ace learns your roofing business, asks the questions he needs answered, and builds the agents underneath him.
Every agent gets its own 4R Document defining:
Role: Why the agent exists
Requirements: What it needs to perform
Responsibilities: What it owns
Results: What it’s expected to produce
Every agent also gets:
A strict SOP
Daily checklists
Weekly checklists
Monthly checklists
Quarterly checklists
Daily reporting
Weekly reporting
Monthly reporting
And they participate in your business cadence:
Daily huddles
Weekly commitment meetings
Monthly targeted project planning
90-day and quarterly meetings
Annual objective meetings
They do the work. They report the results. You make the decisions.
And Ace sits above the entire Chain of Command managing it for you.
We’re not giving you one AI bot and telling you to figure out what to do with it.
We’re building departments.
Each department has specialized agents.
Each agent has a job.
And every department has its own Manager Agent responsible for making sure the department performs.
Then those managers report to Ace.
Here’s what that can look like inside your roofing company.
Your Lead Generation department is responsible for consistently creating new opportunities.
It includes:
Free Offer Content Agent: Creates your free offers, content, and assets designed to turn unknown homeowners into interested hand-raisers.
List Agent: Pulls and builds the prospect lists your outreach systems need, so your agents always have people to reach.
Paid Ads Agent: Builds your paid advertising strategy, creates your ad content and assets, and connects with your advertising systems to keep paid lead generation moving.
Cold Outreach Manager: Builds and manages the strategy for reaching people who don’t know your roofing company yet.
Warm Outreach Manager: Builds and manages the strategy for audiences who already have some awareness or interest.
Hot Outreach Manager: Builds and manages the strategy for the people closest to taking action.
Lead Generation Manager: Oversees the department, watches the numbers, manages the agents and strategies, identifies what needs improving, and reports performance up through your Chain of Command.
So instead of waking up wondering where the next roofing lead is coming from, you have an entire department responsible for creating opportunities.
Generating leads is useless if nobody consistently works them.
Your Lead Nurture department includes:
Cold Agent: Works cold traffic through phone calls, texts, direct mail, and email to start conversations and move interested homeowners forward.
Warm Agent: Works inbound traffic from paid ads, organic marketing, social media, and other sources through calls, texts, emails, DMs, and social engagement.
Hot Agent: Works your hottest audience, including existing and past customers, with promotions, reminders, new offers, and reasons to do business with you again.
Reset Agent: Works canceled appointments and no-shows to get qualified homeowners back onto your calendar.
Rehash Agent: Works homeowners who have already received an estimate but haven’t bought, finds out what’s holding them back, follows up on the opportunity, and works to get the sale moving again.
Lead Nurture Manager: Oversees the entire nurture department, monitors follow-up and conversion, manages the agents, identifies where leads are getting stuck, and reports performance up through the Chain of Command.
So the leads you worked and paid for don’t disappear because somebody forgot the second, fifth, or tenth follow-up.
Once an opportunity is ready for a sales conversation, your Sales department takes over.
It includes:
Inside Sales Agent: Works homeowners who have already received an estimate or proposal and follows up through phone, text, and email to answer questions, overcome the remaining friction, and move them toward a decision.
Outside Sales Agent: Works prospects who haven’t received pricing yet and moves them through the appropriate sales conversation, with the goal of getting the sale through phone, text, email, social channels, or the appropriate appointment process.
Sales Manager: Oversees Inside and Outside Sales, monitors opportunities and conversion, makes sure follow-up happens, identifies where deals are getting stuck, and reports performance up through the Chain of Command.
So instead of personally chasing every homeowner, you have a sales department responsible for moving qualified opportunities toward becoming customers.
Getting the sale isn’t the finish line.
Now you have to deliver.
Your Operations department includes:
Onboarding Agent: Makes sure every new roofing customer gets a clean, consistent onboarding experience and knows exactly what happens next.
Delivery Agent: Handles the parts of delivery and operations that can be systemized, keeping tasks, information, projects, and responsibilities moving through the appropriate process.
Customer Support Agent: Handles customer service, questions, communication, and support so every little issue doesn’t immediately become the owner’s problem.
Operations Manager: Oversees onboarding, delivery, and customer support, monitors the customer journey, makes sure required processes are being completed, and reports performance up through the Chain of Command.
So selling more roofing jobs doesn’t automatically mean creating more work and chaos for you.
Most roofing companies work incredibly hard to get the customer.
Then the job finishes.
And everybody moves on.
Your Retention department includes:
Resell Agent: Identifies opportunities to sell appropriate services again and consistently follows up on those opportunities.
Upsell Agent: Identifies opportunities for additional products or services that make sense for existing customers.
Review Agent: Makes asking for and following up on customer reviews part of the process.
Referral Agent: Consistently asks happy customers for introductions and referrals to other homeowners.
Quality Assurance Manager: Oversees the Retention department, makes sure the processes for resells, upsells, reviews, and referrals are followed, checks the numbers, identifies what’s being missed, and reports performance up through the Chain of Command.
So reviews, referrals, resells, and upsells become baked into your customer journey instead of living on the “we really should do that” list.
You have:
Lead Generation Manager overseeing Lead Generation
Lead Nurture Manager overseeing Lead Nurture
Sales Manager overseeing Inside and Outside Sales
Operations Manager overseeing Onboarding, Delivery, and Customer Support
Quality Assurance Manager overseeing Retention
And above all of them sits:
Ace, your AI Chief of Staff.
Your specialist agents do the work.
Your managers oversee the departments.
Your managers report to Ace.
Ace oversees the Chain of Command.
And you talk to Ace.
Agents do the work.
Managers manage the departments.
Ace manages the managers.
You run the company.
One-on-One Onboarding & 12-Month Roofing Gameplan: We start with you personally. In your one-on-one onboarding session, we map where your roofing company is today, where you want it to be 12 months from now, and the numbers required to close that gap, so your Chain of Command is built around your business and your goals.
5-Area Constraint Audit: We audit Lead Generation, Lead Nurture, Sales, Operations & Delivery, and Retention to discover your #1 constraint and build the plan around fixing it first, so you attack what’s actually holding the business back.
Ace, Your AI Chief of Staff: Ace interviews you, learns your company, your goals, your processes, and how you operate, then helps tailor your Chain of Command to the specific needs of your roofing business, so you’re not getting some generic AI system built for everybody.
Your Specialized AI Agent Workforce: Your agents come complete with 4R Documents, strict SOPs, daily/weekly/monthly/quarterly checklists, KPIs, reporting responsibilities, and business cadence participation, so every agent knows its job, how to do it, what success looks like, and what it’s accountable for.
Five AI-Powered Departments: Lead Generation, Lead Nurture, Sales, Operations & Delivery, and Retention, each with specialist agents and its own manager, so your entire customer journey can become less dependent on you.
Business Cadence Meeting System: Your Chain of Command operates around daily huddles, weekly commitments, monthly targeted project planning and reviews, quarterly reviews, and annual objectives, so the whole company stays pointed at the same targets and you know whether you’re actually on track.
Weekly Coaching & Check-Ins: Every week, we make sure the system is operating at its fullest and, just as importantly, that you know how to operate it properly. We review your current constraint, KPIs, agent performance, cadence meetings, and what needs attention next. When one constraint is handled, we identify the next one and move forward, so your Chain of Command keeps improving instead of becoming another piece of software you bought and stopped using.
24/7 Support: When you need help operating your Chain of Command, you have somewhere to go, so you’re not left trying to figure everything out yourself.
From 50,000 feet, this is actually pretty simple.
You start with your one-on-one onboarding session.
We build your 12-Month Roofing Gameplan.
We complete your Constraint Audit.
Ace interviews you and learns the business.
We identify the first constraint we’re attacking.
Then we build your Chain of Command around your business.
Within 24 hours of completing that onboarding session, your entire Chain of Command is built.
We train you on how to operate your business through the cadence.
That means showing up for the meetings that matter:
Daily huddles
Weekly commitments
Monthly targeted projects and reviews
Quarterly reviews
Annual objective meetings
Treat them like real meetings.
Because that’s exactly what they are.
You have an AI workforce showing up with responsibilities, checklists, KPIs, questions, reports, and commitments.
Your job is to show up, review what matters, and make decisions.
And the cadence keeps the business focused on a simple rhythm:
Hands raised daily.
New opportunities entering the pipeline.
Appointments and sales activity happening weekly.
Qualified homeowners consistently moving forward.
New customers being added monthly.
That’s the game plan.
Once your Chain of Command is running, operating the system comes down to two things.
First, show up to your cadence meetings.
Review the numbers.
Review the commitments.
Answer the questions.
Make the decisions.
Keep everybody pointed toward the objective.
Second, show up to your weekly coaching and check-in with us.
We make sure:
Your current constraint is being dealt with
Your KPIs are moving in the right direction
Your agents are doing their jobs
Your managers are managing
Your cadence meetings are happening
You’re operating the system correctly
Nothing important is getting missed
And when the current constraint is no longer the biggest problem?
We identify the next constraint and move the Chain of Command there.
Week after week.
Constraint after constraint.
And if something comes up between coaching calls, you have 24/7 support.
That’s how you operate Chain of Command.
Attend your cadence.
Attend your weekly coaching.
Let the system work.
We’re not trying to give you another piece of software.
We’re building toward a roofing company where you can:
Review your KPIs
See what needs attention
Make the important decisions
Give Ace direction
Let your Chain of Command handle the repetitive work
Then, when one constraint is handled, we find the next one.
Lead Generation → Lead Nurture → Sales → Operations & Delivery → Retention
Until the company becomes less and less dependent on you.
Run the business. Stop being the business.
We’ve used the strategies behind these systems to help fill our own calendars and client calendars.
We’ve seen clients add $10K to $30K in monthly revenue within 30 to 60 days by getting their sales calendars filled.
And we’ve used the processes behind these systems while helping scale companies from $2.5 million a year in sales to $2.5 million a month.
Those aren’t promises about what your roofing company will do.
They taught us something important:
Once the process works, stop making the owner responsible for remembering to run it. Make the system accountable.
$5,000 per month.
Month to month
No payment plans
No long-term contract
Chain of Command software included while you’re a client
Weekly coaching and check-ins
24/7 support
Our guarantee is simple:
Love it or leave it.
If you love it and it continues to create value, stay.
If you don’t, cancel.
This is an audition.
We’re only selecting 5 residential roofing businesses.
We want roofers who:
Already have a legitimate operating business
Have customers and revenue
Are serious about growth
Will actually implement the systems
Will show up for coaching
Will attend their business cadence meetings
Will look at their numbers
Are willing to let go of day-to-day work
If you’re looking for another shiny AI toy, save your money.
If you want your roofing company to stop depending on you for everything, apply.
Your AI agents aren’t physical employees.
That’s the point.
They’re designed to give you some of the best parts of a great employee without many of the limitations that come with building a large human team.
Your agents can work 24/7.
They show up to the meetings they’re assigned to.
They know their:
Role
Requirements
Responsibilities
Results
SOPs
Checklists
KPIs
Reporting responsibilities
But here’s where it gets really interesting.
They also know where your company is going.
Your agents can be built around:
Your company mission
Your core values
Your annual objectives
Your 90-day targets
Your monthly projects
Your weekly commitments
Your daily priorities
Their individual responsibilities and KPIs
So when an agent attends your daily huddle, weekly commitment meeting, quarterly meeting, or annual objective meeting, it doesn’t just know:
“What’s my task?”
It understands:
“What are we trying to accomplish, what am I responsible for, and what needs to happen next?”
And its job isn’t simply to complete a checklist.
It can review the information available to it.
Report what happened.
Identify problems.
Spot gaps.
And suggest ways its process could improve based on the business context and feedback you give it.
So over time, you’re not just building agents that do work.
You’re building an accountable AI workforce designed to operate inside the mission, goals, cadence, and processes of your roofing company.
Agents do the work.
Managers oversee the departments.
Ace manages the managers.
And you?
You make the decisions.
Instead of your entire roofing company constantly asking:
“What does the owner need to do next?”
The question becomes:
“What does the owner actually need to decide?”
That’s a completely different business.
And that’s what we’re building.
Step 1. Click the link below, complete your application, and submit your first $5,000 monthly payment.
Take the application seriously.
We’re going to ask you questions about:
Where you are in your roofing journey
The current size of your business
Your revenue and customer volume
Where you want the company to go
What you believe is holding you back
Your current constraints
How involved you still are in the day-to-day
What you’re actually willing to change
Answer honestly and give us the real picture.
We’re not asking because we need another form filled out.
We need to understand your business well enough to decide whether we’re actually the right people to help you.
Step 2. We’ll review your application and meet with you for your onboarding session. Remember, this is an audition. We choose who we work with, and we’ll determine whether you and your roofing business are a fit for Chain of Command.
Step 3. If you’re accepted, your $5,000 becomes your first month and we get to work. If we decide you’re not a fit, we’ll explain why, point you toward what we believe is a better next step, and refund your payment.
5 residential roofing companies only.
Applications close October 15 or when all 5 businesses have been selected.
If you’re serious about getting out of the day-to-day and building a roofing company that can operate without everything depending on you...
Click the link below and audition for one of the five spots.
P.S. Applying doesn’t automatically get you in. I’d rather work closely with five serious roofing owners who will actually implement this than fill the room with people collecting another shiny piece of software. If you think you’re one of the five, apply below.